by Chiara Rossi | Aug 2, 2023 | Communication, Marketing, Strategy
Extensive user research conducted by the renowned international audit firm Deloitte reveals a staggering 60% increase in revenue for companies that possess an in-depth understanding of their customers compared to those that neglect customer research. But crafting an...
by Chiara Rossi | Aug 2, 2023 | Leadership, Strategy
Consulting services have become a popular solution for many companies seeking assistance in addressing specific business challenges. For instance, the industry market size of Marketing Consultants in the US has grown 5.2% per...
by Chiara Rossi | Aug 2, 2023 | Marketing
More and more individuals, including business professionals, public figures, freelancers, and even employees, are now contemplating personal promotion. However, not everyone has the experience and time required to construct a personal brand independently. This is...
by Chiara Rossi | Jul 7, 2023 | Communication, Leadership
Numerous ambitious leaders often burden themselves with an overwhelming array of tasks. Attempting to tackle everything simultaneously makes it highly improbable to deliver top-notch quality, as one individual cannot replace the expertise of...
by Chiara Rossi | Jul 4, 2023 | Marketing
A Unique Selling Proposition (USP) is a description of the qualities of your business that are unique to your product or service and that set you apart in a direction that encourages potential customers to buy from you and not from your competitors. Understanding your...
