Fractional CMO services for a marketing plan you can actually follow
A fractional CMO is a senior marketing leader who works with your business part-time to set the strategy, lead the work and tie marketing to revenue. CorEthos gives growing companies that leadership without a full-time executive hire, working remotely with teams across Canada and the US.
Plenty of marketing activity. Not enough new customers.
You’re spending the money and the hours. What’s missing is someone senior who owns the plan and is accountable for what it brings in.
Campaigns that fizzle
They start with energy, then drift. The budget goes out, and nobody can say clearly what came back.
Too many channels, no plan
Social, email, ads, search and whatever’s new this month. A little of everything, and none of it done well.
Nobody owns the result
Marketing is squeezed between the founder, a junior hire and an agency. Everyone is busy, and no one is accountable.
One senior marketer who owns the plan.
We know how it feels to pour money into marketing and hope. As your fractional CMO, we set the direction, lead the people doing the work and report plainly on what it’s bringing in.
Strategy and positioning
Who you serve, why they should choose you, and how to say it simply enough that people remember.
Lead generation
A steady way to find and win the right customers, rather than a spike after each campaign and a quiet month after.
Search and content
Useful content in your voice that gets found on Google and in AI answers when buyers go looking.
A brand people recognize
A look and a message your whole team can use consistently, from the website to the sales call.
Email and CRM follow-up
Automated follow-up that goes out on time, every time, without anyone needing to remember to send it.
Reporting that drives decisions
A few numbers tied to revenue, reviewed regularly, so you know what to keep, what to fix and what to stop.
From guesswork to a plan that pays its way.
Talk it through
A free conversation about what you’ve tried and what you need marketing to do. If a fractional CMO isn’t the answer, we’ll say so.
Audit and plan
We review your marketing, funnel and data, then agree a prioritized plan. You see the scope and the price before anything starts.
Lead and refine
We lead the work with your team or partners, track what’s working and adjust every month based on the results.
Marketing that feels less like a gamble.
A pipeline you can predict
Leads arrive steadily, from channels you understand, instead of in feast-or-famine waves.
Spend you can stand behind
You know which dollars are working, so budget conversations get shorter and calmer.
A brand people recommend
Clients and staff can explain what you do and why you’re different, and they say it to others.
A brand people speak up for
Dan has worked with CorEthos for years. We started with how he communicated his business and grew into building a culture of steady growth. Along the way his venture became a thriving career, with people inside and outside the business speaking up for his brand.
More income, less stress
Bryan’s engagement was short. In that time his income went up and his stress came down, as we turned a few stubborn problems into real opportunities.
Fractional CMO questions, answered plainly.
What is a fractional CMO?
A fractional CMO is an experienced chief marketing officer who works with your business part-time, usually remotely. They own the marketing strategy, lead the people and partners doing the work, and are accountable for how marketing contributes to revenue, without the cost of a full-time executive.
How is a fractional CMO different from a marketing agency?
An agency mostly executes: it runs the ads, builds the site or writes the content. A fractional CMO sits on your side of the table, sets the plan, decides what the agency should and shouldn’t do, and holds everyone, including agencies, to results.
When does a business need a fractional CMO?
Usually when marketing spend is growing but results aren’t, when the founder is still the de facto head of marketing, or when you have people doing the work but no one senior setting direction. It also helps before a big push, like a launch, a new market or a rebrand.
How much does a fractional CMO cost?
It depends on the scope. Most clients start with a fixed-scope audit and plan, then move to a monthly retainer sized to what they need and reviewed together every couple of months. We talk numbers in our first conversation, and you see the price before any work starts.
Do you work with companies across Canada and the US?
Yes. We work remotely with founders and leadership teams across Canada and the United States.
Can you help with operations or culture as well?
Yes. Marketing often runs into operational or team issues, so many clients blend services. See our virtual COO and culture consulting services, or compare packages.
Let’s see whether a fractional CMO is the right move.
One honest conversation about what marketing needs to do for you. It’s free, and if we’re not the right fit, we’ll say so.