by Thoughts from the Ethos | Aug 30, 2023 | Business Core, Communication, Culture, Leadership, Remote Teams, Strategy
As your business grows, one critical challenge you'll face is how to maintain and scale your company's culture. Many aspects of your business will naturally evolve with expansion, but preserving the core values and atmosphere that make your organization unique can be...
by Thoughts from the Ethos | Aug 18, 2023 | Business Core, Communication, Leadership
Communication is an integral part of our everyday lives. It influences every aspect of our interactions, from personal relationships to professional settings. The quality of our communication can affect the success of our personal and professional relationships and...
by Thoughts from the Ethos | Aug 12, 2023 | Artificial Intelligence (AI), Business Core, Leadership, Strategy
Artificial Intelligence, or AI, is an innovative technology that is transforming the way we do business. It streamlines operations, boosts efficiency, and drives better decision-making. However, leveraging this technology requires understanding its workings,...
by Nadim E | Aug 4, 2023 | Business Core, Communication, Marketing, Strategy
The term ‘Call-to-Action' (CTA) is a familiar concept in digital marketing. It involves words and designs intended to compel a specific audience to follow through with an action. However, a new approach is gaining traction – the ‘Call-to-Benefit'...
by Nadim E | Jun 5, 2023 | Blog, Business Core, Marketing, Strategy
In the digital era, choosing the right software or tech stack is crucial for optimizing your business workflow. A well-selected software stack can make your team more efficient, reduce unnecessary expenditures, and even provide a competitive edge. However, with the...
by Nadim E | May 4, 2023 | Business Core, Marketing
In the ever-evolving world of marketing, small and medium-sized businesses (SMBs) must stay ahead of the curve to thrive in an increasingly competitive environment. As we venture further into 2023, it's crucial for SMBs operators to adopt the most effective marketing...