Unique Selling Proposition, often abbreviated as USP, is a distinct advantage or benefit that sets a product, service, or company apart from its competitors. It answers the question, “Why should a customer choose this product or service over others?” A strong USP can be based on various factors, including product features, pricing, customer service, or brand reputation, and is crucial for effective marketing and branding.
Recent Posts
Categories
Sign Up For Our Newsletter
Glossary Terms
Search
(clear)
- Brand Differentiation
- Content Optimization
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Customer Persona Development
- Landing Page
- Meta Description
- Active Listening
- Agile Methodology
- Algorithmic Marketing
- API (Application Programming Interface)
- Backlink
- Backtesting
- Benchmarking
- Brand Equity
- Brand Positioning
- Broadcast Communication
- Business Communication
- Business Ethics
- Business Growth
- Buyer Persona
- Change Management
- Churn Rate
- Company Culture
- Conflict Resolution
- Conversion Rate Optimization (CRO)
- Cost Per Click (CPC)
- Crisis Communication
- Cross-Cultural Communication
- Cross-Cultural Remote Teams
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Segmentation
- Emotional Intelligence (EI)
- Employee Empowerment
- Feedback Loop
- Human Centered Design
- Innovative Leadership
- Integrated Marketing Communication
- Intercultural Communication
- Interpersonal Communication
- Intrapersonal Communication
- Key Performance Indicators
- Keywords
- Lead Generation
- Lead Nurturing
- Lean Management
- Market Segmentation
- MarTech
- Mass Communication
- Newsletter
- Niche Market
- Operational Excellence
- Organic Traffic
- Organizational Agility
- Organizational Communication
- Organizational Transformation
- Performance Metrics
- Pragmatic Systems
- Rebranding
- Risk Management
- Sales Enablement
- Search Engine Optimization (SEO)
- Search Intent
- SERP
- Social Media Communication
- Social proof
- Standard Operating Procedure (SOP)
- SWOT Analysis
- Systematic Frameworks
- Team Cohesion
- Thought Leadership
- Transformational Leadership
- Unique Selling Proposition (USP)
- Value Proposition
- Value Proposition Design
- Verbal Communication
- Workplace Automation
- Workshop