by Thoughts from the Ethos | Mar 2, 2023 | Blog, Communication, Culture, Leadership
As a small business owner, I understand how critical it is to foster open communication within the company – when individuals feel supported in expressing their views and introducing new concepts, everybody benefits from more collaborative and effective...
by Thoughts from the Ethos | Mar 2, 2023 | Blog, Marketing, Strategy
You will immediately recognize Old Spice, Coca-Cola, and Harley-Davidson advertisements, even if it doesn't mention the brand. But what distinguishes these companies from others? Their distinctive, unique personality and consistent brand voice. For your product's...